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01

Buyer Behavior in Fall 2022

01

Buyer Behavior in Fall 2022

Summary of Student Evaluations

EVIDENCE OF TEACHING EFFECTIVENESS

01

Buyer Behavior in Fall 2022

Presented below is an excerpt from the Original Teaching Evaluation Report, for transparency.

  • Overall instructor ratings of buyer behavior courses that Mikyoung taught surpassed ratings of the department & college averages (MMikyoung = 5.00 vs. M Department & College = 4.30)

  • See Figure 1 below for the overall ratings.

  • You can also find selective student commentary and raw evaluation files below.

Figure 1.
Overall instructor ratings of the Buyer Behavior course (MAR 4503) taught by Mikyoung Lim
as compared to all the instructors in the department and the college.

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  • Selective Student Commentary

“I absolutely love this professor. She deserves a million dollars. I enjoyed every single second of being in this class, plus the assignments, tests, and quizzes. I hope that I will receive the opportunity to be taught by Professor Lim again. I am truly honored.”

 

“She was an amazing instructor overall and did an excellent job of providing the class with enriching material and marketing examples. The layout of the course content was well-planned, and she did a great job of hosting class meetings and was always there to answer questions. I really enjoyed having her as an instructor!”

 

“Professor Lim is very knowledgeable on consumer behaviors and did a great job providing real world examples to understand the material! They were a great resource for short papers. Professor Lim was available to help day and night, I greatly appreciate her concern to see her students exceed!”

 

“Professor Lim is a great professor, very caring and open to anything. Whether it be ideas for class, new ways to teach, or even just a conversation about our futures, she is a great teacher and a great person! Getting to know that your teacher isn’t just a teacher, but a person with life experiences that she can pass down to us students who are near graduating!”

 

“Best Professor at USF. I feel like I learned a lot and her teaching style was great! I would definitely recommend this professor to any of my peers.”

 

“Excellent professor and even better person. Always open to help her students and will make an effort to make sure you're doing well inside and outside of the classroom.”

Presented below is an excerpt from the Original Teaching Evaluation Report, for transparency.

  • Overall ratings, including all eight-course evaluation items of the digital marketing course that Mikyoung Lim taught surpassed ratings of the department & college averages
    (M
    Mikyoung = 4.80 vs. M Department & College = 4.30)

  • See Figure 2 below for the overall ratings.

  • You can also find selective student commentary and raw evaluation files below.

02

Digital Marketing in Spring 2023

Figure 2.
Overall instructor ratings of the Digital Marketing (MAR 3700) taught by Mikyoung Lim
as compared to all the instructors in the department and the college.

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  • Selective Student Commentary

“She was a great professor who was very supportive throughout the course and gave really good feedback and support to students in getting the best experience.”

 

“One of my favorite teachers I’ve had, she was always willing to work with her students and she was one of the only teachers I’ve had that truly wanted her students to succeed and did everything she could to help them too.”

 

“She is very compassionate and understanding. She knows the material very well and always checks on students to make sure they understand what we are covering.”

 

“Professor Lim is an incredibly kind, supportive, and motivational professor. Her feedback is thoughtful, and her attitude is phenomenal.”

 

“Professor Lim truly wants the best for her students, she’s very mindful of what we may have gone on and always makes sure we are on track with the syllabus, pertaining to any off days or exams.”

 

“The course was very informative and has piqued my interest in doing Digital Marketing as a career choice.”

 

“Very helpful class, I am already using the knowledge I gained in the real world.”

 

“The curriculum was laid out very straightforward in PowerPoint slides, the content involved was easy to understand and visually appealing the calendar or chart she made to show us what we are covering each week was helpful.”

Thank-a-Teacher Program in Fall 2022

  • About CITL Thank-a-Professor

The Center for Innovative Teaching and Learning has launched (2022 Winter) a new initiative called the Thank-a-Professor program. This program serves as a venue for those impacted in a positive way by faculty to share their appreciation. Students were informed that thank-you notes are distributed after final grades have been submitted and were given the option to include their name or remain anonymous.

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Professional Development

  • Teaching-related professional development activities
    : AMS Excellence in Marketing Education Professional Development Series Program
    : Courses Complete in Education in Teaching Digital Marketing

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